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Candidate Insights

SEEK's Talent Attraction Lab

Uncover the drivers that attract candidates to a role.

Filters

Select filters to uncover deeper insights about candidates in Australia.
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Showing results from

All respondents

Results are based on
14,717
respondents from a total of 14,717 candidates surveyed January 2023 to February 2024.
Explore Key Talent Trends and Preferences These are the drivers candidates consider when looking at roles. Drivers are ranked with the most important driver at the top. Expand each driver for more detail.
Work-life balance
15.4%
Salary & compensation
13.9%
Working environment
11.5%
Management culture
10.1%
Career development
9.4%
Job location
8.9%
Organisation culture
8.3%
Job security & market position
8.1%
Colleagues & co-workers culture
6.7%
Company reputation
3.7%
Social and Environmental Responsibility
3.7%
Company size
0.4%
Work-life balance
15.4%
Salary & compensation
13.9%
Working environment
11.5%
Management culture
10.1%
Career development
9.4%
Job location
8.9%
Organisation culture
8.3%
Job security & market position
8.1%
Colleagues & co-workers culture
6.7%
Company reputation
3.7%
Social and Environmental Responsibility
3.7%
Company size
0.4%
Candidate Demographics and Behavior
Gender
Female60%
Male38%
Gender diverse, Self described2%
Age
18 to 2413%
25 to 3428%
35 to 4424%
45 to 5419%
55 to 6413%
65 to 742%
Location
City / large town87%
Small town / rural13%
Seniority
Graduate5%
Junior37%
Mid Level36%
Senior22%
Gender
Female60%
Male38%
Gender diverse, Self described2%
Age
18 to 2413%
25 to 3428%
35 to 4424%
45 to 5419%
55 to 6413%
65 to 742%
Location
City / large town87%
Small town / rural13%
Seniority
Graduate5%
Junior37%
Mid Level36%
Senior22%
Income (annual)
Under $52k38%
$52k to $103k43%
$104k to $155k13%
Over $155k7%
Education
Year 12 or below24%
Diploma, certificate or trade qualification32%
Degree30%
Postgraduate14%
Place of birth
Born in Australia57%
Born elsewhere43%
Children in household
Yes37%
No63%